In November of 2018, Oregonians had a choice: Voters could protect immigrant and refugee neighbors by upholding the state’s 31-year-old anti-racial profiling law (the oldest anti-racial profiling law in the country), or support Measure 105 to eliminate it, therein allowing local law enforcement resources to support federal immigration efforts.
The measure, seen as part of a larger anti-immigrant wave in the nation, was soundly defeated, thanks to a compelling campaign that amplified trusted voices to explain why Measure 105 was not safe, not just, and did not reflect Oregon values.
Devon was a lead communications consultant for the campaign.
Devon helped shape every aspect of the campaign’s communications, from its public launch through election day. From strategy and project management, to content creation in both English and Spanish, Devon was at the core of this winning campaign.
Devon helped source and give voice to the personal stories that humanized the campaign. She oversaw the campaign’s op-ed strategy, facilitating pieces by influential authors from major company CEOs, to law enforcement and community leaders.
By the numbers:
Vote: 63.5% voted No on 105.
Endorsements: Led by Devon’s editorial board outreach strategy, eight out of nine Oregon newspapers endorsed No on 105.
Devon helped over a dozen Oregonians articulate their support for No on 105, editing and placing their stories in papers across the state.