adidas Shamrock Run
The adidas Shamrock Run is the largest running and walking event in Oregon and the third largest running event in the western US. A staple of Portland’s culture and the annual kick-off to spring running season, the 2017 event celebrated its 39th year with 30,000 runners and walkers.
In her role for Shamrock, Devon oversaw an integrated marketing strategy to increase event awareness and attendance.
Devon managed promotions, sponsors, and media relations. She personally populated multiple social media channels, developed email marketing, and oversaw fan engagement – resulting in a well-attended, high-energy event.
By the numbers
70+ secured media placements.
30,000 runners and walkers
Secured coverage in all four local broadcast stations, and statewide paper.
Additional placements in never-before secured outlets, from local blogs to alt weeklies and online publications.
"You hit the PR ball out of the park. Never have we had this much pre-event publicity - ever. You know how to work the media. You pulled everything together on-site flawlessly and without seeming ever to panic or stress. I have admiration for your people skills."
– DESIREE HAMILTON, DIRECTOR AND FOUNDER, adidas SHAMROCK RUN